Welcome to the 3rd instalment of the Optimisation Project series.
Twice per week I will be bringing you one actionable thing you can do to optimise your website, your blog or your Facebook, Twitter, LinkedIn, YouTube profiles and pages.
Each task will be as short as I can make them because I know you are busy, but if you follow along all tasks you will see a huge improvement in your visibility on line and also the level of engagement you have with your customers and prospects.
If you would like to receive these updates into your inbox to be sure you don’t miss any, then please subscribe over to the right of this post.
Today we are going to be doing the 2nd last instalment of the Optimising Facebook Pages for Search part of this project. If you’ve missed them you should go back and complete Step 1 and Step 2 before doing this one.
Step 3: Optimising your Facebook Fanpage for Search
Today’s Task:
-
Add a Facebook Fan Box to your website
This task is easy for anybody using WordPress for their CMS (Content Management System). Web Sales Marketing is predominantly a WordPress house, so for the purpose of these Optimisation Project posts I will be explaining how to do things with WordPress.
I’m sure there are probably great plugins/add-ons etc for Joomla, Drupal and the other popular CMS’s out there though and the theory is still the same irrespective of what platform you use.
So the steps you need to take to Add a fanbox to your WordPress site are as follows:
1) Firstly login to your wp-admin and go to the “Add New” menu item in the Plugins menu.
2) Type “Facebook Like Box” into the search field and click the Search button
3) Install the plugin of the exact same name. It should be the top search result.
4) Go to the Widgets menu, under the appearances tab
5) Drag the “Facebook Like Box” widget over into your sidebar and configure as you please!
You will need to log into your Facebook fanpage to get your Page ID. This can be gotten by clicking on the name of your page in the left menu of facebook. When your fanpage comes up, you should click on the Edit button on the top right hand side of the page.
In the address bar of your browser you will now be able to see your Page ID.
Copy this and paste it into the relevant field in the Facebook Like Box widget. Hey Presto you now have a like box on your website. Don’t be afraid to play around with the other settings but I’d recommend changing just one at a time and then checking the differences.
In the next instalment we reach the end of our Facebook optimisation for search when I share with you a task that will help not only Search Optimisation but will also help build your page likes but will also get you more traffic to your site.
Until then in the words of Ringo Star – Peace and Love, Peace and Love!!
Neil
